Jennifer Rose, Downtown Diva principal, has worked with downtown organizations across the country and was the executive director of Allston Village Main Streets, an urban revitalization program in Boston, from its founding in 1996 until 2007. She co-developed the Main Street Database Template, a tool adopted by more than 200 downtown organizations across the U.S. She has been a frequent speaker at national conferences, including the National Town Meeting on Main Street (National Main Street Center), the Urban Forum (LISC) and International Downtown Association meetings, on topics ranging from running a Taste festival to working in multicultural neighborhoods.

Jenniferís extensive background in non-profit administration and community organizing, as well as communications and marketing, serves as a valuable asset in her work with both downtown programs and small businesses. Her expertise also includes event-planning, fundraising, running a farmersí market, and office systems and training. She received her B.A. in Communications and English from Simmons College and a Masterís of Urban Affairs from Boston University. When not working to revitalize downtowns and small businesses, Jennifer is a poet. She is the author of two books, The Old Direction of Heaven and Hometown for an Hour.

Jennifer is available for short- and long-term consulting, training and speaking engagements.